We Need to Talk About Bruno: The Truth About Family Denial and the “Black Sheep”

Have you seen Disney’s Encanto? I’ve watched it at least five times. It’s more than just catchy songs and colorful visuals—it’s a powerful commentary on family dynamics, especially toxic loyalty, and the person every family tries to silence: the “Bruno.”

Let’s be honest—we all have a Bruno.

Bruno represents the family member who dares to tell the truth. The one who sees dysfunction and speaks up, even when it’s uncomfortable. Bruno is the sibling who calls out generational trauma. The coworker who warns leadership about a toxic work culture. The cousin who begs the family to stop ignoring abuse, addiction, or dangerous patterns.

And what happens when Bruno speaks up?
He’s called dramatic. Disloyal. Bitter. “Too much.”
Instead of being supported, he’s blamed—not because he’s wrong, but because he broke the silence.

Why We Demonize the Truth-Tellers

According to Psychology Today, denial is a defense mech...